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Cause Related Marketing at Main Library
November 15, 2017 @ 3:00 pm - 4:00 pmFree
Learn about Cause-Related Marketing (the cooperative efforts between for profit businesses and non-profit organizations for mutual benefit) and how nonprofit organizations can learn to approach community advertisers to publicize and advertise their cause.
Among the topics discussed are:
- Why would an advertiser have a “bottom line” interest in promoting community charities and causes?
- How does a coalition or nonprofit identify local advertisers who might be of a mind to support?
- How does a coalition or nonprofit approach local advertisers?