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Cause Related Marketing at Main Library

November 15 @ 3:00 pm - 4:00 pm

Free

Learn about Cause-Related Marketing (the cooperative efforts between for profit businesses and non-profit organizations for mutual benefit) and how nonprofit organizations can learn to approach community advertisers to publicize and advertise their cause.

Among the topics discussed are:

  • Why would an advertiser have a “bottom line” interest in promoting community charities and causes?
  • How does a coalition or nonprofit identify local advertisers who might be of a mind to support?
  • How does a coalition or nonprofit approach local advertisers?

Details

Date:
November 15
Time:
3:00 pm - 4:00 pm
Cost:
Free
Website:
https://pima.bibliocommons.com/events/5993312c00166b37003ce242